Content marketing is the only marketing left. - Seth Godin (renowned marketing expert)
Daniel Kahneman‚ a noble prize winning psychologist has demonstrated that we have two systems of thought. System 1‚ and System 2. System 1 is a fast and intuitive process which is trigged by emotions. We have little conscious control over System 1. System 2 corresponds with rational thinking‚ which is slow‚ deliberative and effortful. Our brains tend to avoid using System 2 whenever possible.
So we are not thinking creatures‚ we are emotional creatures. And if we are able to trigger the right emotions‚ we win people. Content marketing is all about that, creating an emotional response. Not in deceitful ways‚ no. Rather helping them out with making decisions‚ educating them. And then they decide whether to do business with you or not. And believe us‚ it works magic.
Content marketing is the future of marketing. We get what we give. And we give them.
How to guides
Let′s take a look at a few statistics :
Tweets with images receive 18% more clicks‚ 89% more favorites‚ and 150% more retweets.
86% of buyers want to access interactive/visual content on demand.
Photos and images are the most important in optimizing social media posts.
Facebook page posts with photos accounts for 87% of total interactions.
39% B2B businesses share infographics on social media.
In the internet age‚ our attention span is shorter than that of a goldfish. And every company out there is striving for users′ attention. With the right content‚ we can attract more people. It′s always better than bombarding them with dry advertising.
Ads without content provide nothing valuable to users. But here we are helping them out‚ informing them, entertaining them. Once we get their attention‚ we tell them that we provide what they are looking for. It′s also important in retaining customers.
We use every toolset that we know of in creating content to put on the internet. Every skill set that our people have comes into play. Again‚ we work with a strategy. What to post‚ when and where is important in creating content.
For more information about content marketing and how you can integrate it in your marketing‚ content one of our people.