SEO is a long-term process. It can take months or even years to bring your website up in organic results. Now if you are new on web or want instant results‚ Google provides a service. Google AdWords. When you search for something on the internet you get two types of results: organic results and ads.
The first two ads you see on the top are Google AdWords. Below them are organic results. When you use Google AdWords you can get those two ad spots.
Google AdWords is a pay per click service. That means you only pay when a user shows interest in your ad and clicks on it. This is a game changer for small businesses. Now you can too get your word out in the crowd‚ without bleeding cash.
And this is where internet wins again — it′s a level playing field. It doesn′t care how big you are. If you are giving people what they want‚ they are gonna give you what you want — business.
Why you should use Google AdWords? Let′s go straight to the facts :
Every month there are more than 1030 Crore Google searches. 78% of users research products and services on Google
Over 12 Lakh businesses advertise on Google
Google Display Network has 10 Lakh websites in its network. Also‚ 3 Lakh mobile apps show Google mobile ads
70% of people who are searching on mobile call a business right from Google app
in 2014‚ there was a 27% increase in AdWords spend
You can target the entire country or just a city
For the first time in marketing‚ you are in total control of your advertising.
Not impressed yet? Google Display Network serves 18‚000 Crore impressions each month‚ and 600 Crore everyday. Just think about it. That′s a huge huge opportunity for your business and brand visibility.
What′s an impression?: Whenever a person sees your ad online‚ Google calls it an impression.
Other types of advertising bombard users when they are doing something else. And most of the time‚ people just ignore them. But with Google Adwords you will be at the right place at the right time. You are showing your ads only when the user is searching online. And this is why Google AdWords is so effective.
AdWords is pretty straightforward to set up. Though to get the most juice out of it‚ we work with a strategy.
The essence of strategy is choosing what not to do. - Michael Porter.
What we shouldn′t do is try to capture every part of the crowd. If we try to catch everything‚ we won′t catch anything. So we discuss with you which part of the crowd you want to capture.
So we focus on stuff that is most important to you. Any AdWords campaign have these important elements.
Measuring the results
We pick keywords that are most relevant to your business and area. Again we don′t put too many irrelevant keywords. We create an effective landing page. And we track the results and fine tune things as needed. There are some other things in AdWords that are important to know. You will find a user friendly guide on this page.
Steps that go into creating and running an AdWords campaign :
Setting up your AdWords account
Creating campaigns and AdGroups
Choosing relevant keywords
Setting a budget
Measuring and fine-tuning
Creating a campaign is easy. You have all the information you need to get AdWords running for your business. But running it with maximum ROI is whole another thing. That′s where we come. Information is a good thing‚ but only to some extent. If we can′t separate signal from noise‚ information can hurt us. You
To bankrupt a fool‚ give him information. - Nassim Nicholas Taleb (risk analyst‚ influential thinker)
You focus on what you do best‚ your business. We will focus on what we do best‚ managing things like AdWords. Because together we can achieve more than what we can going separate.
if you want to go fast‚ go alone. if you want to go far‚ go together.
Google AdWords is also important in getting to know what keywords work best. As we mentioned‚ keywords are very important in SEO. So before working on SEO‚ we play with keywords in AdWords. This tactic always gives us a better set of keywords.
Start marketing your business today with Google AdWords
We suggest even if you wanna go for SEO‚ start with AdWords. This gives us a better overview of your market and competitors online. Also this is a PPC service‚ so there′s nothing to lose.
If you still can′t decide then we will help you. Get in touch with one of our people and we will guide you through the whole process.