Radio took 38 years
Television took 13 years
The internet took 4 years
Facebook took only 3 years! Only 3 frigging years!
Are you thinking the same? It would be foolish if we don′t advertise on social media? Right? Well‚ it″s not just advertising.
I was standing in line to check in at Las Vegas′ then-trendiest hotel in town‚ the Aria Resort & casino‚ for nearly an hour. it was june 2010‚ and I had just arrived after a six-hour flight from New Your. The last thing I wanted to do was waste an hour of my life waiting in line. Frustrated‚ I pulled out my BlackBerry and tweeted‚ “No Vegas hotel could be worth this long wait. Over an hour to check in at the Aria!”
Interestingly enough‚ the Aria didn′t tweet to me‚ but a cmpetitor did. I saw a tweet from the Rio Hotel & Casino just two minutes later. if you′re anything like most people with whom I′ve shared this story‚ you′re probably thinking‚ “what did the Rio tweet‚ ‘Come on over-We have no line?’”
Had the Rio tweeted such a message‚ I would have likely felf annoyed by them‚ too‚ as if they were stalkers or some creepy characters looking to manipulate me and benefit from my bad experience. On the Contrary‚ however, the Rio tweeted the following to me. “Sorry about the bad experience‚ Dave. Hope the rest of your stay in Vegas goes well.”
Gyess where I ended up staying the next time I went to Las Vegas?
What do you think? Of course he went straight to Rio next time. You can read the full story by Dave Kerpen here.
Social media is more about communication than advertisement. Communication is more powerful than advertising. In social media‚ you get what you give. You are responsible for how people perceive your brand.
The most important thing about social media marketing is endorsement. An endorsement from a family member of friend is better than any type of advertisement. Word of mouth has been and is the holy grail of marketing.
if you do build a great experience‚ customers tell each other about that. word of mouth is very powerfull. - Jeff Bezos (founder‚ Amazon)
We provide a complete set of social media marketing services for your business. We give a voice to your business in social world. Social media is more important now than ever. And as search engines have started looking for social media signals‚ it′s important for your SEO too.
How we help you engage with people on social media? Social media is pretty huge.
The most important social media platforms are :
Facebook is the most important social media platform right now. It has over 139 Crore active users and accounts for 15.8% of total time spent on the internet. Over 52% of all businesses have found a customer via Facebook. It′s too big to ignore.
Turning Facebook into watercooler‚ sparking conversations
The most important goal when we are marketing on Facebook is : communication and familiarity. We are communicating‚ commenting‚ liking‚ and listening. At the same time‚ we are also familiarizing people with your business. Familiarity is crucial in marketing.
So first we get the word out. We create a Facebook page for your business and promote it with Facebook PPC advertising. It′s the best way to attract people who use products and services that you provide. Then we tell people how is your product or service a better choice. Also your existing customers‚ if treated well‚ will endorse you.
Step by step‚ we create a user base for you. We listen. We comment. We engage with people and tell them about your products and services. Interesting stuff gets shared further. Quality stuff goes viral.
We develop a style guide for your brand and stick to it. Tone of voice‚ graphics‚ things to share all adhere to that style guide. This is important for your brand identity. As people want brands to be consistent.
Content marketing and Facebook go hand in hand. We use different types of media to engage people. And no‚ we don′t use clickbaits. Going viral is a good thing‚ but without using clickbaits. Users despise clickbaits and anything upworthied.
A lot of goes into Facebook marketing. Our social media professionals are experts in giving all to your social campaigns. They are all trained in human psychology and behavior.
Facebook is crucial for your social media awareness. If you can only have one social platform covered‚ make it Facebook. If you want to broaden your exposure further‚ consider adding YouTube to your marketing strategy.
Videos‚ videos‚ and more videos. YouTube to YouRise.
Wanna listen to a latest song? Go to YouTube.
Wanna see what′s happening in the world? Go to YouTube.
Wanna learn about a new product? Go to YouTube.
Wanna see trailers of upcoming movies? Go to YouTube.
YouTube is the holy mother of entertainment and infotainment in digital age. It′s more than just a video sharing platform. It′s a full featured social network. Just to give you a glimpse of its power:
100 Crore people use YouTube.
It′s the number two search engine in the world. There are more searches on YouTube than Yahoo‚ Bing‚ and Ask combined.
22% of users visit the marketer′s website after watching a video
12% of users purchase your item after watching the video about it
90% of users say that seeing a video about a product is helpful in the decision process.
YouTube is successful because it lets users share stories. Stories in form of media. We crave stories. We share them. We keep searching for new stories. And we never get tired of them. After all who we are but a storytelling animal.
There′s one more reason for its success as a video platform. We live in a visual world. We are wired for visual signals more than any other sense. And YouTube is all about visuals. Our brain gives the highest priority to storytelling in form of visuals. So it’s no surprise that teenagers love YouTube more than Facebook.
So what we do? We give you control over YouTube′s power. We let you use it for your brand awareness and lead generations. Businesses all over world have included YouTube in their marketing basket. You can read about some success stories here.
Even if a movie is mediocre‚ people go to see it. Because for them good or mediocre doesn′t matter‚ freshness does. Users always want fresh content. Content marketing is the pillar of success on YouTube. We have to create fresh ideas and serve them in form of media.
Creating media for YouTube is a complicated process. It will take another website of this size to discuss in full detail. Typical process goes like this.
Discussing goals → Script writing → Shooting → Post production (Editing‚ FX‚ Captions) → Uploads → Running TrueView Ads
TrueView feature of YouTube is similar to PPC services. You only pay when a user finds your products interesting and decided to watch the ad. When a users skips your ad‚ you don′t pay anything.
Video production is up to you. You can have a videographer rented if you want control over process. We send you the script in advance. We will shoot the footage in case you want to stay clear of all that. If you describe your products and services in the video‚ it helps users make a decision.
In post-production we use Final Cut Pro X for editing videos. Adobe After Effects CC handles all the special effects. For audio production we use Apple Logic Pro X and Avid Pro Tools.
Team OSS is a team of talented audio and video people. We understand the psychology behind this medium and how we can influence users with it. We′ve got you covered no matter what story you want to tell. To discuss further about YouTube marketing‚ please contact one of our people here.
Twitter started off in 2006 with a simple idea - to let people share their thoughts in 140 characters. They call this tweeting. As of this writing, twitter has more than 28 crore active users. People come to twitter to follow their favorite celebrity and brand. All big businesses have twitter accounts and they tweet daily.
Let′s take a look at Twitter statistics :
People send 50 Crore tweets daily.
80% of active Twitter users are on mobile phones.
34% marketers are able to generate leads on Twitter.
CTR (Click through rate) on Twitter is 8–24% higher than Facebook.
Twitter is the 2nd most used social network by B2B marketers.
We provide a complete Twitter marketing package. We handle everything from posting media to conversing with users. We promote retweets and trends. As me mentioned earlier‚ communication is the most important part of social media marketing. We ignite communications‚ we listen to what users are saying about your brand. Honest listening makes users feel that we are taking care of them.
One customer well taken care of could be more valuable than $ 10‚000 worth of advertising. - jim rohn
Twitter is a very active platform. We have to stay up to date with latest trends. We have to reply quick. We have to retweet to earn retweets. Our social media team handles twitter accounts for many big names in the industry.
Including Twitter in your social media marketing always pays high dividends. Whether you are a B2B business or a service provider‚ we recommend you to use it.
LinkedIn is a social network for professionals. An important social network for B2B businesses. You can use LinkedIn Ads and Sponsored Updates to promote yourself. Google+ is what Google thinks a social network should be like. It′s important for your SEO‚ as Google prefers businesses with Google+ pages.
Pinterest is a social bookmarking tool. Here users collect and share photos of their favorite events‚ interests‚ and hobbies. It′s the fastest growing social network right now.
It′s important to understand that this is social media age. You must learn to leverage the power of conversation and sharing. Have a cup of coffee with us and let′s discuss further.